HerShapeMobile · AI Fitness for Women
Meal and workout plans that adapt to her cycle.
- on the App Store and Google Play
- Liveon the App Store and Google Play
- cycle phases, each planned differently
- 4cycle phases, each planned differently
- AI coach that edits the plan, not just the chat
- 24/7AI coach that edits the plan, not just the chat
Home: today's calories, meals and workout in one place 
Coach Sarah swaps tonight's dinner from a single message 
Seven days of meals with calories and macros 
Sets, reps, rest and cues for the equipment she has 
Private rooms: friends compete on consistency, not the scale
HerShape is a women's fitness app ARO designed, built and operates end to end: the React Native app on iOS and Android, the AI that writes the plans, the subscriptions, both store releases and the website. It is the fullest picture of what we ship on mobile: product, AI, billing, stores and site, from one team.
The challenge
Most fitness apps hand every woman the same template. Energy, strength and appetite shift across the menstrual cycle, and so do the constraints that decide whether a plan survives the week: PCOS, a thyroid condition, dumbbells only, a peanut allergy, a tight grocery budget. A plan that ignores all of that is abandoned by week two.
What we built
A few minutes of onboarding captures her body, goals, equipment, allergies, health conditions and where she is in her cycle. From that, HerShape generates seven days of meals with calories and macros, and a training week written for the equipment she actually has, with a form video for every exercise. Plans are phase-aware: the menstrual, follicular, ovulatory and luteal windows are scaled to her own cycle length, anywhere from 21 to 45 days, with irregular cycles, perimenopause, menopause, pregnancy and postpartum all handled. Coach Sarah, the in-app AI coach, knows the plan and the progress log, and swaps a meal or changes a session from a chat message instead of just answering questions. Points, a leaderboard and private rooms keep friends training together. Supabase holds the data, OpenAI writes the plans, RevenueCat runs the HerShape Pro subscription on both stores, and hershape.app carries the store-required pages plus a smart download link that sends each phone to the right store with campaign attribution intact.
The outcome
Live on the App Store and Google Play from one React Native codebase, with a free tier and a Pro subscription, and a site of its own at hershape.app. One team shipped the product, both store releases, the legal pages and the marketing site.
Highlights
- Cycle-synced meals & workouts
- Coach Sarah, an AI coach that changes the plan
- A form video for every exercise
- Accounts for PCOS, thyroid, allergies, birth control
- Points, leaderboards & private rooms
- Free tier + Pro subscription on both stores
- iOS & Android, one codebase
- Product site with smart store routing
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