Work
Every project,
start to shipped.
Websites, stores and apps we designed and built for businesses in Jordan and the Gulf — plus the products we run ourselves. Each one is live, bilingual in Arabic and English, and owned outright by the client.
Client work

Khalili Jewellery
An editorial storefront for a fine-jewellery house.
A bilingual, film-led website for a jewellery house in Amman — with a 3D ring builder, a collections CMS the owner runs without a developer, and a separate indexed page for every one of 46 pieces.
- pieces, each on its own indexed page
- 46pieces, each on its own indexed page
- collections, published by the owner
- 8collections, published by the owner
- five-step ring builder in the browser
- 3Dfive-step ring builder in the browser

Rasheed's Coffee
A single-lot roastery, catalogued like a wine list.
A bilingual storefront for a Dubai roastery — ten single lots filterable by origin, editorial product pages with a spec-sheet toggle, and a wholesale enquiry flow for cafés.
- single lots, filterable by 7 origins
- 10single lots, filterable by 7 origins
- audiences: retail and café wholesale
- 2audiences: retail and café wholesale
- bilingual to the lot name
- EN · ARbilingual to the lot name

Broasted Station
Irbid's loudest chicken, online.
A bilingual site for a fried-chicken shop in Irbid — the full menu priced in JOD across six categories, live Google reviews pulled server-side, and one tap through to Talabat or Careem.
- menu categories, priced in JOD
- 6menu categories, priced in JOD
- Google reviews & map, server-side
- LiveGoogle reviews & map, server-side
- one tap, full right-to-left
- EN · ARone tap, full right-to-left
Built & run by us
Products where we're the client — the clearest proof of what we build when nobody is holding the brief.

LeadSynth AI
From a Reddit post to a booked call — autonomously.
A product we built and run: an outbound engine that scans Reddit, X, LinkedIn and YouTube for buying intent, writes in your voice, sends from your own account, and books the call.
- reply rate in production
- 20.6%reply rate in production
- platforms scanned for intent
- 4platforms scanned for intent
- scan, write, send, book — unattended
- 24/7scan, write, send, book — unattended

HerShape
Personalised fitness & nutrition, generated by AI.
A production React Native app for women that generates tailored meal and workout plans with GPT-4o — backed by a queue that runs the heavy AI work without ever timing out.
- shipped on Google Play
- Liveshipped on Google Play
- generates every meal & workout plan
- GPT-4ogenerates every meal & workout plan
- codebase, iOS and Android
- 1codebase, iOS and Android