Rasheed's CoffeeSpecialty Coffee · Storefront
A single-lot roastery, catalogued like a wine list.
- single lots, filterable by 7 origins
- 10single lots, filterable by 7 origins
- audiences: retail and café wholesale
- 2audiences: retail and café wholesale
- bilingual to the lot name
- EN · ARbilingual to the lot name
Rasheed's Coffee — screen 1 of 5
Rasheed's Coffee is a specialty roastery in Al Quoz, Dubai, buying single lots at the farm and roasting them one drum at a time. The brief was to make a catalogue feel like an editorial, not a grid of product tiles.
The challenge
Specialty coffee sells on provenance — farm, altitude, varietal, cup score. A normal shop layout flattens all of that into a price and a photo, and the reason someone pays AED 285 for 50 grams disappears.
What we built
We built the catalogue as a filterable list of ten single lots — by origin across seven countries, with farm, producer, tasting notes and cup score visible on the row itself, before you ever click. Each product page carries two views on a toggle: an editorial one that tells the lot's story, and a spec sheet for people who read altitude and processing. Sizes and grind are chosen inline, and a separate wholesale flow lets a café describe its machine, water and weekly volume in one form. The whole site is bilingual, English and Arabic, including every lot name.
The outcome
A storefront that reads like a roaster's notebook and works as a catalogue — ten lots, seven origins, retail and wholesale, in two languages, on a static build that loads instantly anywhere in the Gulf.
Highlights
- Filterable single-lot catalogue
- Editorial / spec-sheet toggle
- Inline size & grind selection
- Wholesale enquiry flow
- Arabic + English, full RTL
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